Custom Channel Letters: Illuminated Business Signs

Channel Letters

Illuminated channel letters provide your business a professional way to identify and advertise your brand - day and night.

Channel letters are a very professional way to brand your business

DN Signs produces top-quality channel letters that deliver unmatched style, clarity, and visibility for your brand. Constructed from durable aluminum with translucent acrylic faces and custom-formed trim caps, our channel letters weather the elements better than traditional sheet metal options. Whether you’re seeking store front signs, outdoor signs for business, or commercial signage, our expertly crafted letters ensure day-and-night impact.

Why Choose Our Channel Letters?

Channel letter signs provide maximum visibility and a professional look, making your business impossible to miss:

Highly Visible & Customizable

Stand out from the competition with custom signs for business that truly reflect your brand.

Day & Night Impact

Illuminated signs for businesses guarantee 24/7 brand exposure.

Durable Materials

Weather-resistant aluminum and quality acrylic faces ensure a long lifespan.

Multiple Lighting Styles

Options include front-lit, backlit, and more—ideal for lighted signs for business in any setting.

There are several different types of channel letters

From front-lit to skeleton-lit, DN Signs offers several channel letter styles to meet your business signage needs:

Front-lit (Standard Channel Letter)

These letters feature aluminum sides (returns) and a solid back, with internal LED or neon lighting. A polycarbonate face—secured by a trim cap or metal retainer—allows bright, direct illumination. Front-lit letters excel at drawing attention both day and night, making them a top choice for outdoor signs for business.

Reverse-lit (Halo Channel Letter)

Also known as Halo Lit Letters, these have aluminum faces and sides but an open back. Mounted slightly away from the wall, the internal lighting reflects off the mounting surface to produce a subtle halo effect. This elegant, modern glow is ideal for brands seeking a sophisticated store front sign.

Front and Reverse (Back) Lit

Combine the brilliance of front illumination with the subtle glow of reverse-lit. These letters have an open back for halo lighting and an illuminated face for forward projection. The result is maximum visibility from all angles—an excellent choice if you want truly unforgettable business street signs.

Skeleton-lit

These channel letters have an open or clear acrylic face, revealing the neon tubing inside each letter. This style creates a vintage, artistic flair perfect for businesses looking to capture a retro vibe. Skeleton-lit signs stand out as a fun, eye-catching element in signage for company interiors or exteriors.

Cloud Channel Letters

In this design, multiple letters or shapes are enclosed in a single “cloud” or cabinet. It’s perfect for brands with complex logos or for those who prefer a unified look. Cloud channel letters offer a distinctive appearance while maintaining the durability and illumination you expect from custom signs for business.

Our channel letters are internally illuminated with your choice of LED or Neon Lighting

Front-Lit (Standard Channel Letter)
Reverse-Lit (Halo Channel Letter)
Front and Reverse-Lit
Cloud Channel Letters
Skeleton-Lit (Neon)
Raceway / Wireway Mounting
Flush Mounting

Installation Methods

We offer two main mounting techniques for channel letters:

• Flush Mounting: The letters are affixed directly to the building’s surface for a sleek, integrated look.
• Raceway / Wireway Mounting: Ideal for easier electrical access and minimal wall penetration, commonly preferred by landlords or property managers.

As a top sign installation company, DN Signs handles all permit requirements and ensures a smooth, professional installation process.

How Channel Letters Boost Your Brand

Channel letters transform your exterior into a powerful marketing tool. By combining form and function, they reinforce brand identity, capture attention, and help potential customers find you—key benefits for business signs or anywhere you want to stand out. Whether you prefer LED or neon signs for business, DN Signs provides custom exterior signs that reflect your unique style and message.

Our Channel Letter Signs

Check out our gallery to see how our vibrant channel letters enhance businesses with professional displays. From personalized signs for business to large-scale commercial signage, we’re here to bring your vision to life.

SEE OUR GALLERY