WHY ARE SIGNS IMPORTANT?
Signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment; they present an image of your business. In short, signs tell people who you are and what you are selling.
A sign is the most direct form of visual communication available.
REQUIREMENTS FOR A PROPER SIGN:
- A sign must be noticeable.
- A sign should have a clean and simple, but brief message.
- A sign must be readable. Review the letter visibility chart below for more details.
| LETTER HEIGHT |
READABLE DISTANCE (For maximum Impact) |
MAXIMUM READABLE DISTANCE |
||
| 3″ | 30′ | 100′ | ||
| 4″ | 40′ | 150′ | ||
| 6″ | 60′ | 200′ | ||
| 8″ | 80′ | 350′ | ||
| 9″ | 90′ | 400′ | ||
| 10″ | 100′ | 450′ | ||
| 12″ | 120′ | 525′ | ||
| 15″ | 150′ | 630′ | ||
| 18″ | 180′ | 750′ | ||
| 24″ | 240′ | 1,000′ | ||
| 30″ | 300′ | 1,250′ | ||
| 36″ | 360′ | 1,500′ | ||
| 42″ | 420′ | 1,750′ | ||
| 48″ | 480′ | 2,000′ | ||
| 54″ | 540′ | 2,250′ | ||
| 60″ | 600′ | 2,500′ |
Maximum Distance in color would be RED or BLACK on WHITE Background,
5,280′ equals 1 mile.
- A sign must be legible, well designed and easy to read. For examples and more details,click here.
- A sign should use contrasting color combinations. Click here for color chart example.
- A sign should use no more than two different fonts. There are over 3,000 fonts available, but only a handful are usually used over and over in the sign business. Use a size and boldness to create diversity and interest.The most popular fonts utilized for sign designs are:
